Why advertise in Marketplace?

You don't want your advertising to get lost in articles.

Marketplace Magazines put your ad front and center. Your ad won't get lost in articles because the magazines are not a publications based on editorial content. Readers of Marketplace read the magazines for one reason alone - to learn about the advertisers! Marketplace Magazines are full-color, glossy, saddle-stitched magazines that provide advertisers top quality production of their ads.  The magazines are pleasing to the eye and people enjoy looking at it. Your ad stays in tact and people keep it.

You'll reach your target market.

In Columbia, Marketplace Magazine is mailed directly to 26,500+ single-family homes in the 65201, 65202 and 65203 zip codes.  These 25,000 families make up close to 75% of all the households in the market. We focus on the most affluent 75% to reach a large niche market of desirable customers for our clients.  In addition, Marketplace is mailed to over 40% of Columbia's businesses, over 2000 recipients.  That's a grand total of more than 27,000 mailboxes!  Advertisers receive postal verification for each issue in which their ad is placed. 

The Jefferson City magazine is mailed directly to over 24,000 single-family homes in the city’s main zip codes. The magazine reaches 100% of the houses in the surrounding communities of St. Martins, Lohman, Russellville, Centertown, Holts Summit, Taos, Linn, Loose Creek and Wardsville. 

You're looking for a good price and extended exposure time.

We are conditioned to hang on to our magazines!  Marketplace Magazines have a six to eight week shelf life.  Most people will not ignore an opportunity to save money.  They keep it until the offers expire. Current advertisers report that people bring their ads in consistently over a period of time.

You want to generate calls and business.

In Marketplace Magazines your ad has frequency.  Families peruse the publication over and over as they come into the market for different products and services marketed in the magazine.  As they page through looking for additional products and services they are exposed to all ads again and may warm up to a business they may not have considered using the first time.  Each time a viewer pages through the magazine your business has the same set of eyes looking at your ad again and again, giving you frequency in print for no extra money.

You want recognition and placement on a page away from your competitors.

Marketplace Magazines appeal to many types of consumers creating a diverse cross section of businesses advertising.  This allows businesses to better showcase themselves and creates more value for the consumer.